Dream. Do. Delegate.

A Smarter Framework for Growth That Scales With AI & Automation

Most teams either systemize too early—or never at all. The result? Missed opportunities and stuck growth.

The fix?

The Dream Do Delegate Method™

A proven method that I've used to turn ideas into repeatable systems that scale.

Here’s how:

1.) Dream – Design your ideal outcome or process.
2.) Do – Test it manually with a minimum viable approach.
3.) Delegate – Once it works, automate, document, or outsource.

👉 Example: A stalled sales pipeline turned into 30% more closed deals—by testing personalized follow-ups manually, then automating with AI.

As AI transforms how work gets done, “Dream. Do. Delegate.” helps identify the right use cases—so you scale what works, not just what’s trending.

I help companies figure out product-market-fit, go-to-market-strategy, and their own unique approach to AI in ways that unlock growth @ scale. Ready to accelerate your growth? Grab your copy of the Growth Accelerator Toolkit and book your Complimentary Growth Strategy Session to start driving results today!

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Alternative, longer form version of this post:

Dream. Do. Delegate.

The Smarter Path to Systems That Actually Scale

Most businesses don’t have a system problem. They have a system-too-soon problem. They try to automate before the thing even works. Or worse, they keep doing everything manually because it “kinda works” and never get around to scaling.

Here’s a better approach:

The Dream Do Delegate Method™

(Also known as the Growthwave Systems Delegation Ramp.)

It’s a simple but powerful way to turn ideas into repeatable, scalable systems—without wasting time on complexity before it’s needed.

Case in Point: Personalized Outreach That Closed 30% More Deals

One business I worked with had a stack of warm leads stuck in limbo. Great conversations, no follow-through. Here's how we applied the method:

1. Dream – I mapped out a better follow-up strategy: timely, behavior-based personalization that felt helpful, not pushy.

2. Do – I tested the approach manually. Looked at each lead’s behavior, customized follow-up emails one by one. Just a handful a day.

3. Delegate – Once I saw a clear pattern—leads re-engaging and deals closing—we built the system. AI tools now segment the leads, match content to their behavior, and trigger tailored messages automatically.

Result: A 30% lift in closed deals—from leads they nearly wrote off.

Why This Works:

The "Dream. Do. Delegate." method keeps you focused on results over busywork.

Dream ensures you design with intention—not just copy someone else’s tactic.

Do forces you to test your idea the scrappy, minimum viable way.

Delegate means you only scale what’s working—whether by automation, documentation, or handing it off to a team member.

It’s lean, practical, and gives you real momentum.

What You Can Systemize With This Method

Lead Nurture → Dream up a better journey, test manually, then automate the triggers and content.

Customer Onboarding → Sketch a high-touch experience, walk a few customers through it, then build the repeatable version.

Upsell & Retention → Spot moments of value, test a few nudges, then formalize the flow.

Internal Ops → Identify repeatable tasks, test a checklist, then delegate to a VA or tool.

TL;DR
Don’t start with automation.
Start with an idea, test it quickly, then build the system when/if it works.
Dream → Do → Delegate = Sustainable, Scalable Growth.

Ready to accelerate your growth? Choose your next step: Grab your copy of the Growth Accelerator Toolkit and book your Complimentary Growth Strategy Session to start driving results today!